We love the way that retainers enable easy forecasting of marketing costs and scope.

However, the problem with retainers is that they lock you into a fixed scope each month. What happens if your needs change? 

The points-based pricing system gives you the predictable monthly spend of a retainer with the flexibility from month to month to change your deliverables as your business needs.

Our packages include a bundle of points that can be allocated each month to marketing deliverables and services according to a points schedule. 

Depending on your package level, you may also receive value-added services that do not require the use of points. For example, your package may include special tracking phone numbers that show you the source of new incoming calls. 

All packages include weekly status call meetings and a standard set of real-time dashboards for your business. You're not paying for phone calls or internal meetings. You pay for what you actually receive.

Each month you receive a fixed number of points according to your selected package. You'll work with your client success manager to plan how those points will be allocated each month to services like marketing analytics dashboards or deliverables like blog posts and ebooks.

If you don't have enough points in your package to cover your deliverables, your client success manager will help you prioritize your deliverables across multiple months or allow you to purchase extra points as needed. 

Have you ever had an experience with an agency or consultant where you suddenly receive a large bill for hours? Or you get midway through the month and your account manager informs you that you're already out of hours?

While we love the agility that an hourly billing system enables for our clients' month-to-month deliverables, it's impossible to forecast each month. Most agencies or consultants cannot predict exactly how many hours will be used for deliverables.

The points-based pricing model solves both of these issues and preserves the agility to change your deliverables from month to month to meet your business needs. You get a predictable consultancy spend forecast each month, the flexibility to make changes, and reduces the variability of estimated hours.

We'll work with you each month to plan your deliverables and ensure that your needs are met. During that process, if we do not have enough points for your planned deliverables and services, we'll suggest one of the following options:

• Shift some deliverables to following months
• Prioritize your deliverables and eliminate low-value work
• Offer additional points via pre-purchased packages

In the event that you're using more points than your base package for several months in a row, that may be a sign that it's time to upgrade your package to a higher level.